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With over 25 years at the helm of a national horticultural business, I’ve led Britton Produce from a bold startup to a market leader capturing 25% of the Australian baby leaf segment. My journey has been defined by innovation, operational excellence, and a deep commitment to the growth and education of teams, suppliers, and customers alike.
From engineering Australia’s first fully automated harvester to launching large-scale sustainable cropping systems and organic supermarket solutions, I’ve consistently driven industry-firsts that deliver real results. Under my leadership, Britton Produce grew from 54kg to 40,000kg per week in Woolworths deliveries, with profitability soaring to 40% ROI.
As a transformational CEO and consultant, I bring end-to-end supply chain insight—paddock to plate—and a passion for building future-focused businesses. My expertise spans market development, export logistics, machinery innovation, and high-performing team leadership.
